HCB Creations

Green Thumb E-Recycling
Nazareth, PA | 2021

Built the foundation for a growing e-recycling company by developing its brand identity, website, logo, video content, and social media presence. Created a cohesive visual system, brand guidelines, and business materials to establish a clear direction for the company.

Inspired by the mission of “Recycling Yesterday’s Technology for a Brighter Tomorrow,” the brand was designed to communicate sustainability, innovation, and a cleaner future.

Brand Development | Creative Strategy

First Commonwealth Federal Credit Union
Allentown, PA | 2025

Designed communications that guided members through growth and change, including an annual report, merger resources, and 24+ brochures supporting products, services, and member education.

Member Communications | Brand Strategy

Serenity Green Lawn and Landscape Service
Apopka, FL | 2023

The company was looking to rebrand its business and create a visual identity that better reflected its natural approach to landscaping. The new brand system established a fresh, cohesive look across customer touch points while highlighting their connection to the outdoors.

Brand Identity | Relaunch

Wavelengths Recovery
Huntington Beach, CA | 2018

The client wanted a fresh approach to addiction awareness that felt more personal and empathetic. Each ad in the series starts with a phrase that represents a reason someone may continue struggling with addiction. The message is then shifted toward hope, support, and resources for getting help.

Ad Campaign

Wavelengths Recovery
Huntington Beach, CA | 2018

Created an emotional holiday awareness campaign focused on what truly matters during the season. Moving beyond gifts and material things, the campaign highlighted the desire to reconnect with loved ones and encouraged those struggling with addiction to seek support and begin their recovery journey.

Brand Awareness | Magazine Advertising Spread

Wavelengths Recovery
Huntington Beach, CA | 2018

Created an awareness campaign centered on the idea that seeking recovery is an act of courage. The series encouraged individuals to see themselves as the hero of their own journey and take the first step toward healing and getting support.

Magazine Advertising Series | Campaign Design

Loyalsock Township School District
Williamsport, PA | 2015

Solely redesigned and launched a 2,500+ page district website in two months, transforming a fragmented multi-platform system into a unified, modern digital experience. The redesign improved accessibility, streamlined education resources, simplified calendars, and enabled automated social media updates for announcements and emergency communications.

Presented the new platform and trained faculty and staff to confidently manage ongoing website content.

Digital Experience Design

Adonis Customs
Orlando, FL | 2020

Helped launch Adonis Customs by developing its brand identity, logo system, packaging, and visual assets from the ground up. The brand was crafted to balance luxury craftsmanship with a bold, unapologetic personality, creating a distinctive presence in the custom fashion market.

The founder later earned national recognition as the first male designer featured in the Her Universe Fashion Show from 2021–2023, bringing increased visibility to the brand and its creative vision.

Brand Identity | Packaging Design

South Williamsport School District
Williamsport, PA | 2015

Rebuilt the district’s digital presence by consolidating a multi-platform website into a streamlined, centralized experience. The redesigned site created easier access to essential education resources, introduced a dedicated forms hub, simplified calendar navigation, and connected announcements directly to social media channels.

Digital Experience Design

LKW Dance Center
Montoursville, PA | 2019

Created custom apparel designs that captured the energy and identity of a national dance organization, bringing a unified look to competition teams, staff, and performances.

Apparel & Merchandise Design

Luzerne Bank
Luzerne, PA | 2019

Created a billboard campaign to launch United Insurance Solutions and introduce the new service to customers through clear, impactful messaging.

Campaign Strategy | Outdoor Advertising

Unoriginal Originals
Orlando, FL | 2021

Created a logo and business card system that reflected the brand's mission of taking "unoriginal ideas to the next stage of originality." Inspired by bohemian style and artisanal craftsmanship, the identity established a unique and memorable foundation for the brand.

Logo Design | Business Cards

The Bush House Bridal Expo
Montoursville, PA | 2014

Designed a full event marketing campaign for the Bush House Bridal Expo, creating eye-catching flyers, postcards, and billboard signage that captured the excitement and elegance of the event while driving attendee engagement.

Event Marketing

The Marine Mammal Center
Sausalito, CA | 2012

Created an annual report concept focused on transforming complex organizational data into an engaging, approachable visual story. The design balanced professional reporting with creative storytelling to highlight impact, mission, and measurable results.

Annual Report Design | Data Visualization